Where Weird Ideas Become Worthwhile Products
A product studio for curious brands, ambitious founders, and experiments with teeth.
Featured Products
Peel & Eat
Golf Betting, Reimagined.
The gentleman’s guide to gambling on golf side games, scorecards, and psychology.
Order on Amazon
Taste Matrix
Develop Your Taste Intelligence.
AI can generate endlessly. But how do you navigate this infinite possibility space to create something truly remarkable, something with your unique fingerprint?
Try the Generator!
Stillpoint
Find Stillness
Protocols, pocket guides, and reflection tools for finding calm in chaos—right when you need them.
Join The Practice
RatLinks
Pop Culture Meets Economics
Monthly dispatches from the edge of culture, business, and behavioral economics. One email, once a month. No spam.
Read & Subscribe
Decision Stack
Make Better Decisions.
A framework and toolkit for founders and teams to make high-stakes decisions with clarity and confidence.
Explore the Stack
Suggest a Build
Pitch us your weirdest half-idea.
If we like it, we’ll prototype it.
If we love it, we’ll build it with you.
About Theory Factory
Founded by Evan Ratner
Where weird ideas get built: from high-stakes golf scorebooks to AI tools for focus, we turn curiosity into real, branded products fast.
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4+ launches in 12 months
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Zero to shelf in weeks, not years
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Featured in industry press & design blogs
Theory Factory is a hybrid agency and launchpad: part skunkworks, part commerce engine. We prototype, brand, and deploy weird experiments for ambitious clients or for ourselves.
“The best ideas start as jokes, so we built a studio to take them seriously.”
What We Value
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Curiosity FirstEvery build begins with a question. We don't assume — we explore.
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Ship FastWe design lean prototypes, launch them quickly, and improve them in the wild.
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Weird is GoodOffbeat ideas are often overlooked opportunities. We celebrate eccentricity.
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Feedback is FuelCritique helps us build sharper, faster, better. No ego. Just evolution.